Do your business needs mobile App?
Most of small enterprises think that mobile apps are solely for big brands like Walmart, Safeway and Target, etc. Infact small and midsize businesses must need mobile app along with mobile-friendly website.
Having simple basic mobile app gives your company to engage with your customers in real time. You can even turn those customers into revenue generator ones.
When you are servicing your customer with your product and services, you can provide customer support tool through simple mobile app to make their life easier, by doing this you will be knowing your customer in real time to improve your service. This can be great reason why you should have mobile app.
Small businesses must think creative ways to capture existing or potential customers attention. TruSmart Solutions will help you to bring your creative thinking into reality with consultative approach, keeping your cost as low as $2900 for basic app.
As per Article published in Forbes â€œ Hereâ€™s Why Your Business Need Its Own Mobile App Melanie Haselmayrâ€, A startup company must read this :-
Be Visible to Customers at All Times
Statistics show that the average American spends more than two hours a day (!) on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesnâ€™t change the fact that each user has to unlock, scroll, and scan their device for the apps theyâ€™re looking for. Being â€œin the wayâ€ can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across â€” even if it happens unnoticed.
Create a Direct Marketing Channel
Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.
One of the biggest benefits of having a mobile app is that all the information youâ€™d like to provide to your customers â€“ including special sales and promotions â€“ is right at their fingertips. Through push notifications youâ€™re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
Provide Value to Your Customers
Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers. (Check out PunchMe, a service that lets you create smartphone-based loyalty programs.)
Improve Customer Engagement
No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Think about it: OpenTable, for example, built its entire business model around this principle. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?
Stand Out From the Competition
These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. Theyâ€™ll be astonished by your forward-thinking approach!
Cultivate Customer Loyalty
Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there â€” roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing – we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. Itâ€™s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.